Gif pronounced gif or jif. Unless you enjoy fighting over. Even if it was originally pronounced jif by the original creator it is now pronounced both jif and gif. Accept it and move along.
Thats the real end of story. It was conduced by. On twitter gif became a trending.
Its pronounced jif not gif of course in the grand tradition of heated debate a flat statement of fact by the creator wasnt enough to sway some partisans. It seems like the jif side gained the upper hand. Now back in the day the computer scientist who created gif steve wilhite of the popular online service compuserve indicated otherwise.
Gif was meant to be pronounced as jif. To keep it all lighthearted giphy has created a suite of jif vs.